Bronto Software Has Been Acquired by NetSuite

 Bronto Profile

  • Bronto Software provides a cloud-based marketing automation platform for brands to drive revenue through their email, mobile and social campaigns
  • The Bronto Marketing Platform helps customers deliver timely, relevant, data-driven digital marketing that fuels engagement throughout the customer lifecycle
  • Bronto is the number one ranked email marketing provider to the Internet Retailer Top 1000 and has a client roster of over 1,300 leading brands worldwide
  • Bronto is headquartered in Durham, NC and has over 220 employees

NetSuite Profile

  • NetSuite Inc. (NYSE:N) is a leading global provider of cloud-based business management software
  • NetSuite offers a broad suite of applications, including accounting, Customer Relationship Management (CRM), Professional Services Automation (PSA) and ecommerce that enables over 24,000 companies and subsidiaries to manage most of their core business operations in its single integrated suite
  • Headquartered in San Mateo, CA, NetSuite has over 20 regional offices and employs more than 3,000 people

Transaction Notes

  • The pending acquisition of Bronto by NetSuite was announced on April 23, 2015 and closed on June 9, 2015; the pending cash and equity transaction valued Bronto at approximately $200 million
  • "This combination, for the first time ever, ties a rich marketing automation system with a cloud-based omnichannel commerce platform. The capabilities this solution will deliver are transformational. Just as customers demand seamless cross-channel shopping experiences, they increasingly expect companies to communicate consistently through all of their digital experiences – on site, at stores, in email or through social or mobile. By combining the two companies' offerings and technology, we can help merchants deliver relevant and consistent digital commerce experiences throughout the customer journey." – Zach Nelson (CEO, NetSuite)
  • “Today’s consumers expect brands to know them across every channel and marketing touchpoint.  That demands a unified approach to digital engagement, whether driving transactions online or offline or engaging with them through website, email, mobile or social touchpoints. We’re thrilled to bring Bronto’s industry leading commerce marketing capabilities to NetSuite’s commerce platform. This will help merchants to better engage with their customers, drive repeat purchases and build lifelong loyalty.” – Joe Colopy (CEO, Bronto)
  • Shea & Company served as the exclusive financial advisor to Bronto and the company’s Board of Directors and management
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Shea & Company served as the exclusive financial advisor to Bronto Software's Board of Directors and management