SeeWhy Has Been Acquired by SAP

SeeWhy Profile

  • SeeWhy was a leading provider of behavioral marketing solutions for online retailers
  • The company’s CORE technology platform improved conversion rates by analyzing billions of customer interaction data points in real-time, triggering personalized actions through a number of engagement channels including web, email, social and display
  • Deployed across over 4,000 sites for the world’s leading brands in over 25 countries, SeeWhy’s solutions increase its customers’ revenue by an average of 3%-12%, driving over $500 million in incremental revenue for its customers each year
  • Founded in 2003, SeeWhy was headquartered in Boston and had 25 employees

SAP Profile

  • SAP (NYSE: SAP) is the third-largest software and services provider worldwide and one of the most active acquirers in technology
  • As a market leader in ERP and application software, SAP helps companies of all sizes and industries operate profitably, adapt continuously and grow sustainably
  • SAP has more than 263,000 customers in 190 countries and employs over 68,000 people worldwide
  • The company was founded in 1972 and is headquartered in Waldorf, Germany

Transaction Notes

  • SeeWhy’s technology will become an important piece of SAP’s eCommerce offering, extending the value of the Hybris platform by providing tools to online retailers to improve their conversion rates
  • SAP plans to integrate SeeWhy’s technology with its HANA platform and use its analytics engine as a foundation to build additional eCommerce-specific applications
  • “SeeWhy’s solutions for automating personalized campaigns in real-time are a natural fit with Hybris and SAP and promise even higher returns for our customers’ investments in the Hybris omni-commerce platform. This acquisition provides a fast-growing cloud business that will enable the next-generation platform for engaging customers and digital commerce.” – Ariel Ludi (CEO, Hybris, a subsidiary of SAP)
  • Shea & Company served as the exclusive financial advisor to SeeWhy and the company’s Board of Directors
has been acquired by
Shea & Company served as the exclusive financial advisor to SeeWhy's Board of Directors and management